The Future of The Future of Money

image from the series Macro Economics by Kevin Dooley

As the director and editor of The Future of Money, my intention when conducting and editing the interviews was to get people passionate. I always try to look for the transcendent and ecstatic moments in interviews, because I believe in the power of the sublime to compel people’s attention and manifest action.

Given the context of the event at SIBOS, we made decisions which were motivated by the larger meta-narrative flow of the innotribe keynote presentations. With Venessa’s presentation coming as the last in a series of five, we knew the audience would have already been bombarded by quite a lot of rhetoric. Following Peter Hinssen’s provocations that bankers are basically dinosaurs, John Hagel’s measured and critical observations about the declining return on assets in American businesses, Nova Spivack’s enthusiasm about the new “now” and Stephen Ellis waving around an iPod and an iPad like magic wands, The Future of Money was a memetic bomb; an explosion of declarations about a parallel world of value which played in counterpoint to the more practical observations put forth by the other speakers. My heart raced as the honest and idealistic innards of our interview subjects were exposed to a largely unresponsive audience. It was exhilarating and terrifying at once, and perhaps the strangest premiere one of my videos has ever had, or ever will have.

As for a goal regarding the video’s impact at SIBOS, I went into it feeling that if even one person in the audience watched our video and experienced any degree of a kind of “aha” moment, we’d have succeeded in some small but meaningful way. I didn’t go to Amsterdam with high expectations that bankers would react warmly and vocally to our video. I accompanied Venessa to Amsterdam to see how far we could go with a radical message in a conservative environment. I was suspending disbelief, if you will.

Based on the video’s over 12,000 plays on Vimeo, over 4,000 embedded plays on various blogs, and a YouTube version which has already been subtitled by our fans in French, German, Spanish and Italian using Universal Subtitles, I would say there has nonetheless been a positive response to the video to date. This feeling of acknowledgement has been confirmed by mentions on Huffington Post and Fast Company.

In terms of what happens next, there are many possibilities. Obviously this video has sparked a larger debate about wealth and value, and there’s a desire from many of our fans and critics to see us go deeper into our research. Since we exceeded our $5000 funding goal, we’ll be producing our research visualization. As promised, this informational graphic will include an overview of peer-to-peer lending platforms, open money protocols, emerging virtual currencies, microfinance platforms, and social currencies.

Yet this is the baseline minimum of what could come next.

A series of videos which address the various issues related to a larger vision of a new economy is an attractive potential production.

As a producer of numerous short subject documentaries and trend research videos, I know that successfully launching a conceptually robust, well structured series is not easy. Doing this in connection with The Future of Money is work which is clearly valuable to the community around this discussion, yet it is work I cannot do in good faith without monetary gain.

At the end of the day, we have both capital and social obligations. We have to pay our rent and feed ourselves, and at the same time we engage in numerous non-monetary exchanges built on trust and social currency on a daily basis here in Berlin. These social transactions enrich our work and our community, while also strengthening the bonds we have with our collaborators. These systems are complimentary and KS12 is a hybrid of both approaches.

What do you think would make the most sense as a next step?

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  1. Posted November 9, 2010 at 6:34 pm | Permalink

    Very thought provoking Gabriel.

    My first response is that there must be a future for the future of money. Without this debate the initiative which you have already taken would undoubtably be lost. I wonder if harnessing the social media in conjunction with the networks of people already involved is not the way forward.

    It seems to me that what we would need is a game plan to crowdfund the money for the next videos. Count me in if that resonates with you both, I would be delighted to help.


  2. Posted November 10, 2010 at 2:31 pm | Permalink

    I have invited Venessa to speak at Amplify Festival of Innovation & Thought Leadership in June 2011 in Sydney on The Future of Wealth and Future of Money. ( See and could offer help towards deepening your research in preparation for that talk. You have my email address- let’s discuss.

  3. Posted November 10, 2010 at 5:49 pm | Permalink

    My feeling is that there’s lots of disparate activity aroud the theme at this point in time. The FofM project could organize itself to help identify common strands in everyone’s activity. The research visualization is a step in that direction, but there is more work to be done to get these inspired people more interested and engaged in conversations about each other’s work.

    Micropatronage/crowdfunding has worked once; it might work again if the pitch builds upon the success of phase 1 and carries the promise of something even more awesome.

    You should perhaps look into

  4. Posted November 18, 2010 at 5:02 pm | Permalink

    Dear Gabriel,

    The key question facing humanity at this moment is this, “how can we all live well and not destroy the planet?” Humanity faces the ultimate design challenge: to radically reduce our resource consumption while simultaneously raising 1 billion people out of extreme poverty. We can not do one without the other. We must do both.

    And we can not talk about wealth or money without talking about all our connections – to ourselves, each other, and the planet. Wealth has something to do with right connection between all of these.

    There’s nothing more powerful than sharing and the commons to help us meet the ultimate design challenge and re-establish connection to that which enlivens us. So my proposal is this:

    A video that demonstrates how sharing and commons can help us all live well and avoid an environmental disaster.

    I could rally the support of Shareable Magazine’s community, provide technical support, connections, and kickoff the funding round with a catalyzing donation to get this movie going. I’m sure it would be an incredible success. And I think it’s the most important thing you – we – can do. Feel free to contact me to explore this further: neal at shareable dot net


  5. Posted November 25, 2010 at 12:02 am | Permalink

    Thanks to everyone who’s commented on this post for your support and encouragement. A good follow up read would be this interview I did with Dossier Journal’s Thomas Mader. We’re looking forward to keep you informed about our next projects and aspirations!

  6. Posted December 18, 2010 at 4:00 pm | Permalink

    Gabriel and Venessa: I am very grateful for the ripples that the future of money is creating. Impossible to follow all the AHA moments, insights and wealth. For the future of the future of money I can share my wealth in time, resources, network, knowledge.

    In TheTransitioner we are currently working in the development of the platforms, offering online and offline playshops and looking for investment to create a small viral movie about free currencies and what we call currency constellations.

    With open hands, heart and mind. @fer_ananda

4 Trackbacks

  1. […] This post was mentioned on Twitter by gabrielshalom, KS12. KS12 said: New Blog Post: The Future of The Future of Money #futureofmoney #emergence #innotribe #sibos […]

  2. […] Episode 5 nov 4 – Rant: Reflections from Sibos & What I Want from a Bank nov 9 – The Future of The Future of Money nov 25 – The Future of Money on Dossier […]

  3. By Crowdfunding 101: 5 Questions to Consider on December 25, 2010 at 1:07 pm

    […] Episode 5 nov 4 – Rant: Reflections from Sibos & What I Want from a Bank nov 9 – The Future of The Future of Money nov 25 – The Future of Money on Dossier […]

  4. […] Gabriel Shalom  comments on responses to the film and the future of the FOM . […]

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