As the director and editor of The Future of Money, my intention when conducting and editing the interviews was to get people passionate. I always try to look for the transcendent and ecstatic moments in interviews, because I believe in the power of the sublime to compel people’s attention and manifest action.
Given the context of the event at SIBOS, we made decisions which were motivated by the larger meta-narrative flow of the innotribe keynote presentations. With Venessa’s presentation coming as the last in a series of five, we knew the audience would have already been bombarded by quite a lot of rhetoric. Following Peter Hinssen’s provocations that bankers are basically dinosaurs, John Hagel’s measured and critical observations about the declining return on assets in American businesses, Nova Spivack’s enthusiasm about the new “now” and Stephen Ellis waving around an iPod and an iPad like magic wands, The Future of Money was a memetic bomb; an explosion of declarations about a parallel world of value which played in counterpoint to the more practical observations put forth by the other speakers. My heart raced as the honest and idealistic innards of our interview subjects were exposed to a largely unresponsive audience. It was exhilarating and terrifying at once, and perhaps the strangest premiere one of my videos has ever had, or ever will have.
As for a goal regarding the video’s impact at SIBOS, I went into it feeling that if even one person in the audience watched our video and experienced any degree of a kind of “aha” moment, we’d have succeeded in some small but meaningful way. I didn’t go to Amsterdam with high expectations that bankers would react warmly and vocally to our video. I accompanied Venessa to Amsterdam to see how far we could go with a radical message in a conservative environment. I was suspending disbelief, if you will.
Based on the video’s over 12,000 plays on Vimeo, over 4,000 embedded plays on various blogs, and a YouTube version which has already been subtitled by our fans in French, German, Spanish and Italian using Universal Subtitles, I would say there has nonetheless been a positive response to the video to date. This feeling of acknowledgement has been confirmed by mentions on Huffington Post and Fast Company.
In terms of what happens next, there are many possibilities. Obviously this video has sparked a larger debate about wealth and value, and there’s a desire from many of our fans and critics to see us go deeper into our research. Since we exceeded our $5000 funding goal, we’ll be producing our research visualization. As promised, this informational graphic will include an overview of peer-to-peer lending platforms, open money protocols, emerging virtual currencies, microfinance platforms, and social currencies.
Yet this is the baseline minimum of what could come next.
A series of videos which address the various issues related to a larger vision of a new economy is an attractive potential production.
As a producer of numerous short subject documentaries and trend research videos, I know that successfully launching a conceptually robust, well structured series is not easy. Doing this in connection with The Future of Money is work which is clearly valuable to the community around this discussion, yet it is work I cannot do in good faith without monetary gain.
At the end of the day, we have both capital and social obligations. We have to pay our rent and feed ourselves, and at the same time we engage in numerous non-monetary exchanges built on trust and social currency on a daily basis here in Berlin. These social transactions enrich our work and our community, while also strengthening the bonds we have with our collaborators. These systems are complimentary and KS12 is a hybrid of both approaches.
What do you think would make the most sense as a next step?